Explore insightful articles, real-world success stories, and impactful strategies from Sam's Club MAP, where our unique understanding of members helps us deliver amazing experiences—leading to powerful results for advertisers.
Marketing Dive: How Experiences Turn In-Store Retail Media Into Real Results
Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.
The Drum: Sam’s Club Shows How In-Store Retail Media Should Really Work
The Drum’s commerce media columnist, Kiri Masters, explains how Sam’s Club is turning in-store retail media from a testbed into a performance engine.
Forbes: Sam’s Club Bets On Experiential Retail Media With INDYCAR Sponsorship
Sam’s Club activated its sponsorship of Andretti Autosport at the INDYCAR season finale in Nashville—the company’s first retail media activation of this scale.
