Why Scan & Go™ Display Ads Should Be Your Next Retail Media Buy

Reach Sam's Club members as they’re shopping in-Club!

If you’re struggling to reach in-store shoppers and accurately measure the results, it’s time to try Sam’s Club Member Access Platform (MAP)’s innovative ad solution, Scan & Go™ Display Ads. MAP is the first retail media platform to integrate ads into a mobile self-checkout app, getting your message to Sam’s Club members while they’re actively shopping in-Club.

Reach your audience at the point of purchase with Scan & Go™ Display Ads

Sam’s Club members are digitally savvy. For almost a decade, the Scan & Go™ app has been streamlining the in-Club shopping experience by allowing members to skip the checkout line and pay from their phones. In fact, 30%+ of all members use Scan & Go™.¹

What better time to reach your audience than when they’re already shopping? By integrating display ads into a self-checkout app, we’re bridging the gap between the physical and digital shopping experiences and unlocking new ways to reach our members at a critical point in their shopping journeys.

Scan & Go™ Display Ads are delivering strong results: campaigns are seeing 10x higher clickthrough rates compared to non-Scan & Go™ Display Ads, generating an average sales lift of 15.5%.² Additionally, 71% of the members reached through this format are incremental to non-Scan & Go™ ad tactics², meaning these ads are connecting with members who hadn’t previously been exposed to MAP Ads. That’s reach and performance where it matters most.

A woman uses the Sam's Club Scan and Go app to scan the barcode on a bag of dog food.

Leveraging the power of first-party, deterministic data

While most retail media networks base campaign measurement on their own methodology, MAP is validated by our third-party partner, Circana, so you know you can trust the results you’re seeing.

You can be sure that your Scan & Go™ Display Ad campaigns are making a mark with our comprehensive Media and Sales Performance Dashboard. Think of the dashboard as a central source of truth that allows you to track media impact on business outcomes and optimize campaigns on the fly. You’ll be able to see impressions, return on ad spend (ROAS), and sales performance. Dig deeper and you’ll find total ad-attributed sales, the percentage of new buyers, clickthrough rate, conversion rate, and more key metrics. You’ll even get a basket analysis that allows you to better understand our members’ shopping patterns. Sam’s Club membership data is a valuable tool that Sam’s Club MAP can use to ensure your ads match our members’ intent.

Get started with Scan & Go™ Display Ads

If you’re ready to level up your ad campaigns with Scan & Go™ Display Ads, it’s easy to get started. Get in touch with our experts today.

Want to know more about Sam’s Club MAP ad capabilities? Click here to learn how our retail media solutions are designed to drive sales and awareness.

¹ Walmart Earnings Q4 FY2025

² Source: Sam's Club Member Access Platform data, December 2024

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