Deliver More Than Impressions: Create Memorable Experiences

Help your product stand out during the year’s biggest shopping moments

It’s easy to serve an ad. It’s harder to show up in the moments that matter — searching, scrolling, shopping — and leave a lasting, memorable impression. Powered by Sam’s Club’s first-party, deterministic membership data, MAP goes beyond delivering impressions to help brands create meaningful, high-impact retail experiences for Sam’s Club members.

Yet, as more competition enters the marketplace, you need to do more than get your ad seen. You need to forge a lasting impression to build trust and develop deep relationships that drive revenue over the long term. You need Sam’s Club MAP’s Omni Experiences.

What are Omni Experiences?

Sam’s Club members head to their local clubs all throughout the year to make seasonal moments and celebrations more convenient, fulfilling and fun.

Sam’s Club MAP’s Omni Experiences offer a holistic approach to advertising that helps brand reach our members during these special occasions and milestones. Omni Experiences encompass multiple member touchpoints to deliver an immersive, one-of-a-kind marketing opportunity. They combine media across Sam’s Club onsite and offsite media channels with in-Club activations that are both memorable and measurable.

What does an Omni Experience look like?

Omni Experiences come to life during the biggest shopping events of the year. That goes for season-defining occasions like the holidays or back to class as well as micro shopping moments, like spring cleaning or getting ready for allergy season. Omni Experiences also encompass fully brand-owned opportunities, giving you a chance to custom-tailor your message around events that make the most sense for your brand and our Sam’s Club members.

In-Club

The in-Club experience is where the magic happens. These in-person touchpoints allow your brand to interact directly with our members. They combine custom activations, sampling, and in-Club display screens to provide innovative advertising opportunities that radiate throughout the shopping experience.

Within these unique events, you’ll have an opportunity to drive engagement with customized activations. Share recipe ideas with samples from a branded food truck in our parking lot. Invite members to play interactive games like cornhole or football toss. Set up a photo booth and let members capture a memory with your branding. Or bring your own idea to life — the sky is the limit, and we can help you reach it. You’ll also get supplemental in-Club display and radio advertising to drive your message home.

Offsite

MAP’s offsite advertising can keep your brand top of mind as members go about their lives pre- and post-event. Powered by Sam’s Club first-party deterministic data, our offsite solutions extend the reach of each Omni Experience far beyond Sam’s Club’s doors and digital properties.

Tie it all together with unparalleled access to data and reporting

Understanding the results from traditional advertising methods can often feel like consulting a Magic 8-Ball. You’ll finish a campaign wondering if it moved the needle on revenue.

Not so with Sam’s Club MAP! With our unparalleled first-party member data, you can see exactly how members responded to your Omni Experience with post-campaign media and event performance compiled into a single, in-depth report. 

You’ll get a detailed look at click-through rates, conversion rates, total units sold, return on ad spend, and much more, allowing you to understand which media channels were the most successful at getting your message across. You can then take this information to make more informed marketing decisions in the future with Sam’s Club and wherever else you advertise.

Ready to find out how Sam’s Club MAP Omni Experiences can help your brand create measurable and memorable experiences with your target audience? 

Contact us today to get started.