Retail media solutions designed to drive sales and awareness
Activate campaigns quickly and easily, with self-service, managed service, or a combination of both.
Get Started
Our solutions begin with your goals.
From awareness to sales and everything in between, our team is here to help you create a strategy based on your goals.
Powered by Sam's Club membership data, our ad products help you reach members at pivotal points in their shopping journey and influence their purchase decisions.
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Build brand awareness
Get 83% more reach with MAP's Offsite solutions.1
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Launch new items
Sell 50% more on average by launching your item with MAP.2
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Grow seasonal sales
Earn up to 20% higher iROAS during seasonal moments.3
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Attract new buyers
Convert 58% first-time buyers with MAP.4
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Drive daily conversions
Drive a 27% sales lift on average with a MAP campaign.4
Discover MAP's omnichannel solutions:
Solutions for every advertiser goal
Looking for awareness, sales, or both? Our team will help you build the right strategy.
Omni Experiences
Make your brand and mission part of innovative member experiences both online and in-Club — including integrated seasonal activations, multi-brand collaborations, and member exclusives.
Learn how Sam’s Club brought INDYCAR into its clubs — and its brand to the track — by creating immersive retail experiences that drive joy, loyalty and growth when you read Race to the Club: Where the Thrill of INDYCAR Meets the Power of Retail Experiences."
Video
Our full-funnel video capabilities help you reach members in a more engaging way. Layer on our first-party member data to reach your exact audience.
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CTV Ads
Reach members while they stream their favorite video content
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Sponsored Videos
Grab attention with this keyword-targeted search placement
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In-Club Display Screens
Engage members with eye-catching video as they shop in-Club
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Expert Reviews
Partner with trusted category experts to enhance your product detail page, help educate members on your item and build credibility
Scan & Go™ Display
We are the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. This innovative capability helps you reach members at the point of conversion and may help drive incremental sales.
Onsite
Members are shopping the Sam's Club app and site more than ever and our display ads are designed to keep your brand top of mind. From homepage and category lockouts to custom digital selves and more, we can help you build immediate awareness and sales.
How it works
Search
More than 60% of shopping journeys start with search.6
Engage high-intent buyers with videos, brand amplifiers, and more—and accurately measure both in-Club and digital sales.
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Sponsored Products
Capture high-intent buyers searching for items like yours
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Sponsored Videos
Visually tell your brand and item’s story within search results
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Brand Amplifier
Showcase your brand and up to four items at the top of search results
Offsite
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Social Ads
Reach Sam’s Club members on Facebook and Instagram, with closed-loop sales and engagement measurement
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Influencers
Bring your brand to life through creator-led storytelling fueled by MAP’s first-party data
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Streaming Audio
Deliver scalable, measurable reach for efficient upper funnel awareness
In-Club
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Demos
Bring your item to life through hands-on member experiences. Demo tablets capture real-time feedback that feeds directly into product ratings and reviews, while measuring engagement and tracking purchases made the same day or over time.
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Sampling Kiosks
Turn sampling into measurable media. Members unlock samples by scanning their membership card, with nearby merchandising designed to encourage immediate purchase. Each interaction connects awareness, trial, and conversion, while enabling purchase measurement over time and insights that can be used for retargeting.
Targeting
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Audience Targeting
Our first-party membership data helps you reach new and lapsed buyers based on our members' search and shopping behavior, actual purchases, and more. Plus, you can add our audience data in The Trade Desk to enhance your Offsite campaigns.
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Real-Time Intelligent Retargeting
Leverage our AI-powered retargeting for smarter, more efficient campaigns, using our near real-time membership data and behavioral insights to deliver highly relevant ads. And stop serving ads to members — even when they are not on Sam’s Club properties — once the member makes a related purchase.
Sources: 1) Internal analysis 481 multi-channel campaigns in FY25; 2) Circana FY25 report (38 campaigns); 3) Circana FY25 report (holiday includes campaigns starting in Nov/Dec, 172 campaigns); 4) Circana FY25 report (1,130 campaigns); 5) HubSpot, 2023; 6) Sam’s Club Ecommerce Data 2022
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