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Sponsored Videos drive dreamy Serta sales
Serta wanted to make it easier for our members to conduct their research while making this bigger-ticket purchase.
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Our Strategy
Serta used Sponsored Videos to tell their story in a more engaging way, serving dynamic videos to members within the search results grid.
$2.4M
campaign
attributed sales1
$7.00
return on ad spend1
The campaign exceeded our expectations... we are committed to continuing to invest in our partnership with Sam's Club MAP.
-Serta Simmons Bedding VP of sales, Sam's Club and Walmart
Poppi's new beverage makes a splash
Poppi was launching a new beverage at Sam's Club and wanted to give it the strongest start possible.
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Our Strategy
We worked with Poppi to develop a full-funnel campaign with Onsite Display and Offsite solutions, using first-party data to engage potential buyers.
73%
sales lift for a previously
unknown item2
82%
in-Club purchases2
In-Club Attribution
Our omnichannel attribution capabilities helped Poppi track their impact down to the individual purchase, revealing an incredible in-Club sales lift from members who saw digital ads.
A powerful launch for Celsius' energy pack
Celsius partnered with MAP to introduce a new sparkling energy drink pack at Sam's Club.
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Our Strategy
Celsius reached members across the purchase funnel with our complete solution set, including Onsite Display, Offsite, Email, and Social Media, for a strategic launch of their new item.
$5.32
incremental return on ad spend3
24%
sales lift, beating benchmarks3
Launching New Items
Celsius beat category benchmarks for both sales lift and iROAS and established their item as a new member favorite, proving that a MAP campaign is an essential component of a successful item launch.
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Sources: 1) MAP Serta End of Campaign Report, 2024, 2) MAP Poppi End of Campaign Report, Updated October 2023, 3) MAP Celsius End of Campaign Report, Updated October 2023
