As the first Retail Experience NetworkTM, Sam's Club Member Access Platform (MAP), transforms traditional ads into personalized, connected experiences that spark joy for members and growth for brands.
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With over 40 years of first-party data on members' purchases, searches, and club visits, we can enhance the shopping experience for our members and deliver impactful results for our advertisers.
Reach our loyal, digitally engaged members
Exclusive insights powered by Sam’s Club membership data
Closed-loop reporting tied to verified transactions
Blending digital media with interactive in-club activations
Measure and optimize with results verified by Circana
Sam's Club members are a unique and valuable audience—diverse and digitally engaged, with large families and budgets. We can help you make a personal connection.
Learn how our membership data and ad solutions can help accelerate your growth at Sam's Club.
Looking for awareness, sales, or both? Our team will help you build the right strategy.
83% of MAP's programmatic reach is incremental to onsite1
Items that launch with MAP sell 50% more on average2
Full-funnel MAP campaigns earn up to a 20% higher iROAS during the holidays3
58% new buyers from the average MAP campaign4
27% average sales lift for all MAP campaigns4
Our network of agencies and adtech providers help advertisers get more out of MAP.
Sources: 1) Internal analysis 481 multi-channel campaigns in FY25; 2) Circana FY25 report (38 campaigns); 3) Circana FY25 report (holiday includes campaigns starting in Nov/Dec, 172 campaigns); 4) Circana FY25 report (1,130 campaigns)
