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Reach our members at the perfect moment.

Wherever they shop and browse, your brand can be there. Sam's Club MAP helps advertisers grow sales and awareness — with industry-leading data and measurement.

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A Sam's Club member swipes their membership card at a point of sale system.

Membership data makes it possible.

With over 40 years of first-party data on members' purchases, searches, and club visits, we can enhance the shopping experience for our members and deliver impactful results for our advertisers.

Get Started

Here's what earned us a spot as a top ten retail media network


Reach our loyal, digitally engaged members


Deliver the right message to the right member


Attribute in-club purchases to digital impressions

One source
of truth

See campaign metrics and sales performance in one place


Measure and optimize with results verified by Circana

A family sits on a couch.  A mother and child are looking at their phone while another child reads a book next to them.

We know our members.
Your brand can, too.

Sam's Club members are a unique and valuable audience—diverse and digitally engaged, with large families and budgets. We can help you make a personal connection.

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Solutions for every advertiser goal

Looking for awareness, sales, or both? Our team will help you build the right strategy.

Solutions for every advertiser goal

Looking for awareness, sales, or both? Our team will help you build the right strategy.

Get Started

Build brand

86% of MAP's programmatic reach is incremental to onsite1

new items

Items that launch with MAP sell 28% more on average2


Full-funnel MAP campaigns earn a 57% higher ROAS during the holidays3

new buyers

43% of all MAP conversions are new buyers4

Drive daily

19% average sales lift with MAP5

Get an assist
from the experts.

Our network of agencies and adtech providers help advertisers get more out of MAP.

A person is shopping on their phone with the Sam's Club app open.

We can drive
big results.

Learn how our membership data and ad solutions can help accelerate your growth at Sam’s Club.

Ready to reach Sam's Club members?

Sources: 1) 250+ Full-Funnel campaigns matched to statistically identical Onsite-Only campaigns, H2 2023; 2) MAP analysis of 23 new item campaigns in 2023; 3) Circana Report for 450+ CHW campaigns after synthetic control matching on key attributes; 4) Circana 2023 YTD Report, all MAP campaigns; 5) Year to date analysis of median MAP campaigns, December 2023.