A refreshing success for PepsiCo sponsored search.
PepsiCo used sponsored search to promote 90 different products to relevant members, delivering over a half a million quality clicks and exceeding ROAS benchmarks.
This high-performing holiday takeover generated 21.4 million impressions with a full-funnel campaign. Starting with inspiration on Pinterest, we engaged members in-Club and Online.
$16.84
AD-EXPOSED ROAS
+$3.15
INCREMENTAL ROAS
3X
IMPROVEMENT ON SALES LIFT AND ROAS YOY
Samsung inspires new buyers.
A custom shelf page targeted members who hadn't bought electronics in the last year. We convinced 62% of them to upgrade to Samsung, driving a huge sales lift.
$21.05
INCREMENTAL ROAS
$46.31
AD-EXOSED ROAS
+83.31%
SALES LIFT
Case Study Campaigns executed Q4 2021-Q1 2022. All case studies are for directional purposes only. Benchmarks for your categories can be obtained through your partners on the MAP team.