MAP is “Sam’s Club Member Access Platform”, a Retail Access & Ads Platform Centered on the member. It is much more than an advertising platform. It will grow, change, transform and evolve over time. Our mission is to provide the most valuable and additive ads experience to our member, while growing profit and revenue for Sam’s Club.
At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping at our Clubs, on SamsClub.com, in app, or with Curbside Pickup and Delivery. We lead with this obsession every day. With this heritage, we announced the transformation of Sam’s Club’s advertising business into the Sam’s Club member Access Platform (MAP). We’ve reintroduced ourselves as an access and ads platform focused first and foremost on our members by delivering an additive ads experience. We know our members want a shopping experience that is easy, convenient, and personalized. And we know our agencies, ad tech platforms, suppliers, and marketers want to reach our members efficiently and effectively. With MAP, our journey will always start FIRST with our member. Next, we will create and give partners experiences, tools, and opportunities that help members discover new products at the time they need and want them.
Our member-first approach – which is now aligned with the overall Sam’s Club’s member-obsession – is what differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. And, as a warehouse operating in a curated, limited SKU environment, we believe we can predict what our members want and need with great precision.
- Transaction visibility
Real-time data on member behaviors – all verified by IRi. Answer important incrementality questions.
- Inventory at every touchpoint
No matter how our members shop, MAP reaches them at the right moment – online, in-app, or in-Club.
- Integration into our biggest member moments.
Our members rely on us for holidays, seasonal events, and even their weddings – your brand can be part of our personalized approach.
We know who our member is better than anyone. Unlike other retailers, MAP has real-time, first-party insights on member behaviors – no matter how the member buys. This means Partners can see the impact of their ads on sales and create better more relevant ad experiences for members. With transaction visibility and inventory at every touchpoint, MAP has a significant advantage in measuring incrementality – and all insights are third-party verified via IRI.
MAP maintains an ongoing and constantly reviewed exclusion list of sites and categories of sites where we will not serve advertising. This entails excluding news and political content, hate, violence, dating websites and apps, coronavirus/COVID content and other websites or content deemed unsafe for brands. Additionally, we use pre-bid fraud filtering from Integral AdScience (IAS) and monitor content trends to adapt to changing circumstances. Should suppliers feel any risk exists, we welcome inclusion or exclusion lists to execute against prior to campaign launch.
We know members are searching more than ever. And therefore, we are launching our self-service platform and sponsored product ads that will enable our partners to easily buy and operate their campaigns and strategies. Our members are also in many other places in addition to our owned and operated platforms. As a result, we are launching a Programmatic Partnership with LiveRamp, IRI and TradeDesk. We offer Search and sponsored products, On-site display, Offsite programmatic and In Club Experiences.
We believe every member experience should be personalized, shoppable and measurable. We believe that our platform should be easy to buy, easy to sell and easy to operate – regardless of the size of the supplier or marketer. We know that our member is searching now more than ever for solutions to meet their life’s needs. For these reasons, we are launching a member-additive ads experience with sponsored product/search ads. In tandem, we are also launching a self-service platform for sponsored product [search] ads. These product initiatives will allow our partners to easily operate and to easily buy. We know that in addition to our owned and operated platforms, our members can be found in many other places. As a result, we are launching a Programmatic Partnership with LiveRamp, IRI and TradeDesk. This opportunity will allow for Sam’s Club to partner with our suppliers, marketers, ad agencies and ad tech platforms in unique data-driven ways.